Reload — a minimalist single-page experience, smooth navigation via scrollTo with Slide Menu and Tab Bar

The customer's problem

Reload is a single-page site: the entire product story — hero, the swappable paddle-face mechanism, the control and power versions, replacement sheets, FAQ — sits on one long scrolling page. It's a beautiful design choice and true to the brand's minimalist spirit.

But with a single-page structure, a traditional menu is the wrong tool: each menu item leads to a new URL, each click is a page reload, breaking the seamless scroll flow. Customers also easily get lost in a long page with no way to jump quickly to the exact section they need. On mobile, scrolling back up by hand to return to the "Buy" section after reading to the end of the page is a tiring task.

What Navi+ solves

The proposed direction stays true to the minimalist spirit: just two menus, and both use scrollTo to move within the same page instead of loading a new one. The menu becomes the landing page's table of contents — tap and it glides to the corresponding section.

Not using the Desktop Mega Menu is a deliberate choice: one page, one scroll flow — adding a mega menu would only break the minimalism. The right tool for the right structure.

The intended outcome

With scrollTo, Reload's navigation becomes part of the single-page experience rather than cutting across it. The menu is a living table of contents, movement is smooth, and the buy button is always exactly one tap away — all while keeping the brand's minimalism.

• Move within the same page via scrollTo — no reload, no lost context.
• The menu becomes a living table of contents, helping customers jump quickly to the right section.
• The buy button is always one tap away on mobile, wherever customers are on the page.
• Full minimalism preserved — no unnecessary mega menu or intermediate pages added.