The customer's problem
Heater is a large website: more than 13 brands, each with many models, each model with many types of issues (screen, battery, charging port, camera, water damage…), plus 5 stores and a booking / quote flow. The structure is essentially a very wide and deep tree: brand × model × issue × store.
The theme's default header couldn't carry that tree. On desktop it was a flat menu bar; on mobile it was a separately built hamburger drawer. Two different experiences, two different logics — customers familiar with desktop had to relearn from scratch on mobile. On a large website, a weak header makes the entire site hard to navigate, and customers in a hurry because their device is broken are even more likely to leave.